In recent years, shopping online has become common practice, partly because e-commerce makes our purchases more convenient and often more affordable, in some respects. The phenomenon has become so widespread that it has also reached the food sector. Today, in fact, we can do our grocery shopping from home.
However, if you are a discerning consumer (like those who choose Avocado di Sicilia® for example), if you like to choose with health and quality in mind, if you do not underestimate the value of sustainability and seasonality of what you eat, then it is very important to make some considerations about the e-commerce phenomenon:
- How important is it to learn to recognize the value of an e-commerce?
- How do you know who is selling you what when you buy online?
- And most importantly: are you sure you are not simply on a generic virtual supermarket, which sells everything just to sell?
Overusing online sales comes at the expense of the most important thing for your shopping: knowing the value of what you are buying. It's too easy to write "from the garden to your home", "only Italian products", when the offer you find is vast and the only goal is to sell you something.
3 characteristics of a zero-mile e-commerce
When you can only buy a limited number of products from a single company on an e-commerce site, it is very likely that you are browsing an "e-commerce at Km 0", if we can call it that, directly connected to the production company: an e-commerce where you can "touch" the fruits of a passion and a territory.
You can call it "food romanticism," but we at Sicilia Avocado are the first to not be interested in pure commerce. Selling has never been enough for us: we want to excite those who buy.
Our e-commerce was not designed to make you "spend online" as much as possible, but rather to convey a Sicilian story to you, which thanks to online sales comes directly from us to you.
An opportunity more than a trend
Trends, as we know, are followed freely by the masses, always with the same goal: to make profits. And there's nothing wrong with that! In recent years, thousands of producers have literally "jumped" into e-commerce, all chasing the secrets to increasing online sales…
We at Sicilia Avocado are proud to have chosen online sales for our tropical fruits with foresight compared to current market trends: 10 years ago we had already identified e-commerce as the most suitable means for selling our tropical fruits, such as avocados, mangoes, and papayas.
Online sales shortened the distance between us and our consumers, allowing us to let them experience our lands, our passion, and our tropical fruits firsthand. It wasn't us who jumped into e-commerce, but e-commerce that came as the ideal solution.
Identity: you can't sell everything
Sicilia Avocado's e-commerce is linked to our production landscape. It would be much more profitable to add all the other classic Sicilian products like oranges, lemons, and prickly pears to the sale of tropical fruits. But that's not our philosophy.
What would happen if we included many other Sicilian farms in our e-commerce? A Sicilian saying goes "Fudda e mala vinnita" (if there is a crowd and sales are bad); doing too much may increase sales volumes, but it penalizes a fundamental factor: identity.
If you find everything in an e-commerce, you are in a virtual supermarket whose goal is to sell as much as possible. This does not reflect us.
Our origins stem from Sicily, from tropical fruit, from seasonality, from respect for nature, and we do not want to distort them in the name of an expanded market. When customers ask us for Sicilian fruits that we do not produce, we ourselves direct them to other companies.
The online sale of our Sicilia Avocados® does not distort our products, but rather supports them, fostering a direct relationship with consumers.
We listen to all our customers
Our identity linked to tropical fruit has never been a limitation, but an awareness that drives us to improve and specialize day by day in the same sector.
We guarantee clear and transparent costs, with no final surprises in the cart. Our prices include both VAT and shipping.
For us, it's never just about selling, but about offering a service.
Should something go wrong during transport, those who have purchased on our e-commerce are listened to, and we are always available to find a solution.
This level of attention can only be guaranteed when the fruits you sell are the result of your work and your passion.
That's why our sales are more of a story. And this can only happen if there is awareness on the part of the buyer.